No one could have predicted that the first half of 2024 would end with a massive cyberattack on one of the largest dealership DMS providers. Those 10 days of shutdowns reverberated throughout the industry and beyond. Despite dealership personnel having to revert to methods not used in a decade or more in sales, service and F&I, and phone systems being offline for some dealers, the automotive industry pulled together to rally and recover amidst the challenges. We applaud each of you for your resiliency.
To illustrate how dealers performed so far this year, we compiled data from 1,700+ dealerships nationwide, covering metrics like PPD, Front PVR and F&I product penetration. As of publishing, we anticipate the majority of reporting is complete from the last three weeks of June, but this data may not reflect the full picture, as deals from June continue to become available.