Resources | JM&A Group Learning Center

What Dealers Should Know About Gen Z

Written by Michaela Garretson | Sep 6, 2023 1:00:00 PM

The next generation of buyers has a lot to teach us, and we got the chance to speak with them, particularly about their thoughts on the automotive industry. In this episode we discuss how Gen Z views the car buying experience, opportunities for dealers to better reach this growing segment of their audience and more thoughts on the industry from three college students (and JM Family interns!).