Adding an extra step to the retail automotive sales process seems like a crazy idea.
But...what if that extra step can potentially create savings for consumers, as well as an average of $538 in F&I gross on the backend for dealers? Would that be an extra step worth taking?
Ryan Fitzgerald, VP of Business Development at Polly (formerly known as DealerPolicy), thought so. He and his company created a seamless integration that empowers dealers to connect their customers to licensed Polly agents so they can get great deals on auto insurance – at the point of sale. When customers save money on auto insurance through Polly before signing on the dotted line, dealers may turn those savings into potential profits or higher margin vehicles at the store. Happy customers, happy dealers.
Ryan visited The Walk Around podcast to chat about the early days of Polly and the impact his company has had on both dealers and consumers. In this episode, we’ll discuss:
- How auto insurance at point of sale created other opportunities for profits
- What we hope to experience in our industry, in 2022
- How dealers can introduce new products and services to the sales process
Ryan leaves us with a key takeaway: seamlessness makes a big difference. Vendors that refine the technology dealerships use to offer consumers the best value possible can win big in 2022.
Born into a retail automotive family, Ryan began his professional career at a young age. From assisting with test drives to owning his own independent dealership, Ryan has hands-on experience in the industry. After completing his studies at the University of Vermont, Ryan also achieved success for many years as an investment banker – before returning to the automotive industry to build what would become Polly.
< 1 min read
Podcast
