Buying a new vehicle is no longer something modern consumers see as an in-person-only process. Most will utilize online or digital tools to complete a portion of the shopping process, and dealerships are rising to the occasion by integrating automotive digital retail technology into their approaches.
Knowing you’re ready to make the jump with your dealership is one thing. Successfully doing it is another, thanks to common challenges like upskilling and cybersecurity compliance. In this introductory guide, we’ll touch on what you need to know to get started, including an overview of where digital tools for car sales may fit into your business goals.