Consumer-First: How a Toyota Dealer is Changing the Game
In this episode you’ll hear:
- What led Mary to leave marine studies and join the automotive industry
- What her dealership did during the CDK Global outage and her advice to dealers
- Her best tips for women wanting to join the industry and how to stand apart at work
- How she is changing the game for her dealership through authentic social media videos – and how you can too!
- How revamping her dealership led to a greater customer experience (some guests even stay past their appointments because of the atmosphere!)
Mary Rice is a third-generation car dealer. She has over 15 years of experience in the automotive industry and has graduated from the National Automotive Dealer Association (NADA) Academy, a program that prepares the next generation of dealers for success. Before joining Toyota of Greensboro, Mary had a successful career in real estate sales, where she earned the Century 21 Centurion Award for five consecutive years. She leveraged her digital marketing and sales skills, which she acquired during her real estate career, to help Toyota of Greensboro increase sales. Mary is proud to be the Toyota approved dealer of record for the Greensboro Toyota dealership since 2020, and 2023 marks the 25th year Toyota of Greensboro has received the Toyota President’s Award.
For more about Mary, visit her LinkedIn.
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