NAMAD and the Positive Outlook for Minority Dealers
In this episode you’ll also hear:
- Optimistic insights as we head into the end of 2024
- An inside look at becoming an automobile dealer
- How the NextGen initiative is supporting minorities aiming to be dealership owners
- Damon and Perry’s surprising pathways into the automotive industry
- Both guests strongly reiterate that everyone in the automotive industry is involved in the people and relationship business. A great reminder for us all!
Perry Watson IV has been the president of NAMAD since 2023 and is an award-winning business manager and DEI expert. His multifaceted career includes working in the neuroscience pharmaceutical field with Eli Lilly and Company as well as multiple leadership positions at dealerships and automotive software companies. He has achieved the #1 national ranking for New & Pre-Owned Sales Satisfaction and the Elite of Lexus Certification Award for 12 straight years.
Damon Lester is the owner of Nissan of Bowie in Maryland. For two decades he served as the president of NAMAD where he helped approximately 300 minority entrepreneurs become owners of dealerships.
Damon also cemented partnerships with 100% of domestic and international auto manufacturers (OEMs) and empowered diversity programs across their dealership network, employees, and suppliers and served as strategic advisor to their CEOs on policies and best practices. He has been featured in various media outlets like Automotive News, Black Enterprise Magazine, Ebony.com and NPR.
Visit their LinkedIn profiles for more about Damon Lester & Perry Watson IV.
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