Jonathan Smoke may have a positive outlook for the automotive industry in 2025, but what rate does he find toughest to predict? The Chief Economist at Cox Automotive stopped by our booth at NADA to share his thoughts and data behind buyer satisfaction, digital retail tools and why an adoption gap persists with dealers. He also discusses what the electric vehicle market share could look like this year. Plus, don’t miss the song DJ Smoke is designating for the auto market industry as a whole and one specifically just for dealers (they’re reflecting a happy vibe!).
“I’ve been in multiple forums since I got here [NADA] and talked to some very senior principle [and] top people at dealership groups and the number one feedback I’ve gotten is ‘you’re not optimistic enough.'” - Jonathan Smoke
For more about Jonathan, visit his LinkedIn.
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