We had the honor of speaking with Rita Case, president and CEO of Rick Case Automotive Group and one of the most successful female automobile dealers in the country with 16 stores operating in Florida and Georgia. Rita shares about her incredible journey developing her personal brand in the industry as a female dealer; how she, along with her husband, built a well-known automotive company, and her top tips for running a successful dealership. From the importance of customer service and a centralized approach to operations to reducing turnover, her wealth of knowledge and experience in the industry runs deep. It’s no surprise that she was recognized as the TIME Dealer of the Year in 2024.
Plus, we get a peek beneath the hat! Rita shares just how many hats she has, why she uses hats in her personal brand and more!
“Customers buy from people they like. Customers don't buy from people they don't like, and people that are having fun in the experience pay more and buy faster.” - Rita Case on The Walk Around podcast
For more about Rita Case, visit his LinkedIn.
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