In the internet’s early days, music, books, and collectibles were some of the only products sold online. Times have changed a lot since then, and digital retail has grown to encompass just about every product and industry. Today, the internet plays a key role in the buying experience for everything from homes to vacation packages to automobiles.
Automotive digital retail, in particular, is a trend that's really taken off in recent years. Even if a consumer ultimately purchases their vehicle from a dealership's lot rather than purchasing it online, a lot of the buying journey still takes place on the internet, whether that’s to research specific models, explore vehicles for sale in their area, compare financing options or search for sales specials to find the best available price.
To help you take full advantage of this relatively new arena for automotive sales, let's take a detailed look at what automotive digital retail is, its advantages, and how to get started creating a best-in-class buying experience for your customers.