For a digital-age automotive dealership, a robust web presence is a crucial tool for successfully reaching your target audience, marketing your brand and differentiating your dealership.
A user-friendly, well-optimized website is especially important because modern buyers expect dealerships to provide information and experiences that will help them zero in on the right options for them, so it’s essential to ensure yours makes the grade.
Your website is an opportunity to engage shoppers as you would in your store. Offering buyers a seamless online user experience complete with plenty of helpful resources is a powerful way to make a fantastic first impression and win their trust.
Here we’ll go over some best practices for car dealer websites to help you get yours where it needs to be.