April Simmons has worked in the automotive industry for nearly three decades. Her experience spans across the retail side of the dealership; with positions as Finance Manager, Retail Desk Manager, Internet Sales Director and now as Corporate Internet and Marketing Director at Horne Auto Group. April shares how the finance office shaped her career path, why she thinks 2025 is going to “be a foundational year,” and she discusses how dealers should be proactively looking at regulations from the FTC. Plus, don’t miss her thoughts on artificial intelligence and how dealerships can benefit from technology like Virtual F&I in the sales process.
On Working in The Automotive Industry:
“I love it. I get to do and be involved in so many different things and that’s where I just love this business. It’s never boring, it’s always something new. It’s always got new challenges. I’m a lifer.” - April Simmons on The Walk Around podcast
For more about April, visit her LinkedIn.
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