Unlock New Profit Opportunities with Fixed Ops Transformation

The Client

Georgia Toyota Dealer

In this fast-paced industry, dealerships focus on smart investments to grow and profit. Those smart investments could take shape in financial analysis, facilities, and staff development. To gauge how well these investments pay off, they use Return on Investment (ROI) analysis. By understanding the ROI of different initiatives, dealerships can refine strategies, boost efficiency, and maximize profits in a competitive market.

Let’s take a deeper look at how this Toyota Dealer turned smart decisions into profitability with the right approach.

The Challenge

Investing in facilities and technology

The dealer had invested in 2 Hunter Quick Check alignment machines for their service drive, at the cost of approximately $120,000. After installation, the service department saw only a slight increase in the number of alignments being performed.

The ROI for the dealer was far below what was expected and what was necessary to cover the costs of the alignment check machines.

The Solution

Seeking a partner to help with ROI

Through a combination of hands-on performance consulting, coaching, training and talent management solutions, JM&A Group helped implement proven processes tailored to bottom-line dealership growth and set new records for fixed ops performance through an outstanding customer experience.

Here is how JM&A Group outlined the success plan:

1. Developed a tailored process and word tracks for presenting the complimentary alignment inspection to the customer as part of the write-up process.
2. Demonstrated the process while working shoulder to shoulder with the service advisor team in the drive.
3. Demonstrated the benefit for the service advisor consistently presenting the complimentary alignment inspection to the customer.