Understanding Sales and Automotive F&I Trends to Boost Dealership Profitability
By Tony Carroll | Aug 13, 2024
It’s an interesting and exciting time for many industries, automotive included.
Trends like the rise of electric vehicles, widespread connectivity, and even autonomous driving that once were plot devices from science fiction are our increasing reality. And as far as how dealerships run and stay profitable, that’s also changing with the times.
Here we’ll explore some of today’s most important developments, as well as their impact on the automotive industry in general.
What F&I Trends are Impacting Dealership Profitability?
F&I contributes significantly to dealership profits as a top area for revenue. Focusing on product penetration and income while aligning your menu to customer preferences can enable great success in F&I.
Automotive Sales Trends and Developments
Social trends, economic concerns, and shifting consumer expectations influence every industry, and major purchases like vehicles only make buyer preferences and concerns that much more pronounced.
Key consumer trends in automotive include:
- Popularity of electric and hybrid vehicles: As people become increasingly interested in factors like fuel efficiency, environmental impact, and saving on maintenance costs, they’re moving in large numbers toward electric and hybrid powertrains.
- Rise of online vehicle shopping: Over the past few years, people have embraced online shopping on an entirely new level. Online car shopping has become especially popular, and dealerships have responded by implementing more features and services that support it.
- Preference for connectivity: Today’s consumers are married to their mobile devices and streaming services that specialize in curating individual experiences, and vehicles that support this via superior tech and connectivity are rising in popularity as a result.
As demands for personalized buying experiences, top-level tech, and more continue to rise, dealerships can expect to see trends like these continue to pick up speed.
What Are the Latest Trends in Automotive Finance and Insurance?
A dealership’s F&I department is responsible for not only financing and auto loans but also communicating with customers so they understand the various services and benefits that come with a given contract.
A good F&I department also contributes greatly to a dealership’s ultimate success, making the buying process easier for the customer and bringing in valuable revenue. As today’s customers put greater emphasis on personalization, transparency, and value more than ever, top dealerships are embracing new ways to align with those expectations.
Taking it a step further, highly successful dealerships are aligning their F&I profitability with a profit participation program that supports their goals.
Current F&I trends to be aware of today include:
- Customer-focused experiences: Today’s customers prefer and expect customized, personal experiences that align with their unique needs. F&I providers are responding by leveraging data to gain greater insights into customer needs, offer more comprehensive service packages, and boost overall satisfaction.
- Winning trust via engagement: Personal, authentic interactions are essential to win customer trust and nurture valuable business relationships. Buyers today expect brands to be transparent and trustworthy, two important factors for F&I.
- Accessible digital F&I solutions: Virtual F&I offerings are on the rise, as they offer customers the accessible solutions they’re looking for. They make it possible to connect with F&I personnel and explore important product benefits from anywhere.
Exploring and Adapting to Emerging Automotive Market Trends
The automotive market is undergoing some exciting changes and trends as well. A few to keep an eye on for the good of your dealership are:
- Rise of artificial intelligence: AI is everywhere these days. Many industries are using AI to help understand customer behavior, successfully connect with target audiences, and develop business strategies.
- Ongoing regulatory changes: Staying in compliance with regulations is especially important in automotive. This includes important sectors like F&I, customer data protection, and fair and honest dealership practices.
- Enhanced connectivity: Advanced features like remote diagnostics, communication tools, digital dealer support services, in-vehicle technologies and remote assistance systems are connecting us in new ways, but don’t underestimate the personal touch of one-on-one communication.
Modern dealerships can best adapt to changing standards, rising expectations, and new developments by keeping track of emerging car dealership industry trends. It is also important to watch competitors and listen to feedback from existing and potential customers.
Car Dealership Profitability: Contributing Factors and Key Insights
The automotive industry is highly competitive, so savvy dealership leaders are doing everything they can to stand out and stay successful. Profitability and adaptability are what allow a dealership to successfully navigate market fluctuations, unexpected downturns and new developments
Of course, it's not just about earning income – you must do it the right way to maintain a positive brand reputation in your market. Today’s customers are combating challenging factors like inflation and economic unrest, making them more cautious than ever when it comes to making major purchases like vehicles, F&I, service and maintenance.
By balancing your profit centers with customer concerns and expectations, you can find a successful path forward by:
- Embracing innovative ways to boost profit margins
- Implementing airtight inventory management
- Controlling operational costs
- Focusing on customer satisfaction, personalization, and value
- Diving into alternate revenue streams like profit participation programs
Profit Participation Programs: Enhancing Car Dealership Profitability
The value of a fully functional, profitable approach to F&I is something every modern dealership should embrace. Streamlined F&I solutions help dealerships safeguard their bottom lines, offer more value to their customers, and differentiate themselves from competitors. However, F&I profitability doesn’t have to stop at standard services and products.
Profit participation programs present valuable new opportunities for dealerships to take profitability to the next level and beyond.
What are profit participation programs?
A profit participation program offers a dealership the opportunity to share in revenue from the sale of the F&I products they offer, as well as the underwriting risk in some cases. Dealerships choose programs that align with their long-term business goals and objectives.
Ensuring products and contracts provide value for your customer base can also factor into dealership choices surrounding profit participation programs. Core products to consider incorporating into your program include:
- Vehicle service contracts
- Pre-paid maintenance plans
- Total loss protection (aka GAP)
- Road hazard tire coverage
- Appearance protection products
Offering customers a selection of relevant and robust options they care about naturally can help drive conversions. This, in turn, offers dealerships an important opportunity to maximize revenue and provide additional value for buyers.
JM&A Group specializes in connecting growth-minded dealers with prime F&I solutions and profit participation options that align perfectly with their goals.
Ongoing Car Dealership Profitability: Stay on Trend and Maximize Revenue
No industry exists in a vacuum, the automotive industry included. Staying ahead of the pack and maintaining relevancy means keeping track of ongoing and emerging market, consumer, and sales trends. Put your customers first and focus on meeting their expectations.
Embrace a full range of options for maximizing profitability – ensuring you have a robust menu of F&I offerings geared toward your customers and a leading profit participation program. Stay in the know, be adaptable, and you'll position yourself for success.