You can maximize customer protection and product penetration with flexible, transparent and valuable appearance plans. Appearance protection products are less technical and more lifestyle-focused than other F&I products. This can make them easier for F&I managers to introduce and present to customers. By reinforcing the clear customer value and low relative cost of appearance protection products, you can contribute to increased customer satisfaction and dealership revenue opportunities.

With multiple products and coverage levels, dealers can offer vehicle protection as standalone or bundled products that help protect vehicles, including: interior surfaces, exterior paint, windshield surface, touchscreens and glass, dent and ding shield, and rust and liquid corrosion protection.

JM&A Group can also customize products for dealer groups and OEMs. Contact us to find out how we can help you offer the best product options for your customers.

JM&A Group provides in-store and app-based training, sales materials, performance guidance, reporting and much more to help dealerships operate effectively and reach their goals. These resources help ensure that sales teams are well-equipped to explain the benefits of F&I menu offerings to customers, and help customers understand their value and benefits.

For appearance protection, focusing on the high long-term value and low overall cost of the products, as well as the benefit of keeping a vehicle looking newer longer can help drive product sales.